Being able to engage and get onside with the 16-24 age demographic, for most advertisers and marketers, is considered the holy grail. Brand and strategy meetings often consist of intelligent people sitting around a boardroom table racking their brains as to how they can connect with this elusive group.
These young professionals have disposable income, are smart, well connected and most importantly, are influencers. Having cast a wide net on Facebook, Twitter and many other social media networks, they’ve established connections around the world and are having their voices (and strong opinions) heard.
As a diehard Marketing Magazine fan, I was beyond excited when I learned that the mag will be hosting a conference dedicated to, and focused on, young influencers. The excitement went up a notch when I read the conference overview and noticed that Shane Smith (CEO and founder of Vice Media—the rags-to-riches youth media empire recently valued at $1 billion by Forbes and one of the minds behind The Creators Project) will be one of the guest speakers.
And my enthusiasm went off the charts when Marketing Magazine agreed to partner with us and provide us with two tickets (each valued at $425) to the conference to give to you, our loyal readers. (Talk about kicking 2012 off with a bang!)
For a chance to win a ticket to The Young Influencers Conference taking place on Thursday, February 23 (8am-4pm), email us your answer to the question below by February 16. We will draw two winners at random on February 17. Send your response to: firstname.lastname@example.org
Contest question: What city was Vice Magazine launched in and in what year?
To check out the full agenda and roster of impressive speakers go to: www.marketingmag.ca/young2012
As mentioned earlier, Shane Smith was instrumental in setting up The Creators Project; an ongoing global arts and technology initiative created by Intel and Vice in order to support visionary artists, musicians, and filmmakers who are using technology to push the bounds of creative expression. Check out this video about the initiative…
And here’s Shane speaking about his vision for The Creators Project…[like] [tweets]