Some time ago we had the privilege of collaborating with a local Toronto organization that’s doing some truly inspiring work to enhance the lives of young women.
It’s called The Corsage Project.
Created by Carole Atkins and Rhona Sallay in 2000, The Corsage Project helps economically disadvantaged high school students attend their prom by providing free formal-wear.
Each year, the hundreds of volunteers come together at the Boutique Ball to assists approximately 250 young women who are graduating from Toronto high schools.
The Boutique Ball is a giant bazaar featuring hundreds of dresses, shoes, purses, jewellery and accessories. The Corsage Girls spend the day shopping with a personal shopper until they complete their look and are then treated to a mini-makeover.
The event not only celebrates the high school achievements of the young women taking part, but it also provides an upbeat start to their post-secondary journey.
The Corsage Project asked us to help tell their story. And so, here’s the video that we produced through The Creators Bureau.[like] [tweets]