Big time filmmakers working as guns for hire for commercial clients is nothing new. Many of them got their big break as directors in the commercial industry. Ridley Scott (Alien, Gladiator, Prometheus) shot thousands of commercials before he directed his first feature film The Duellists. And David Fincher (Seven, Fight Club, The Social Network) developed his unique style by directing commercials and music videos before making his feature film debut with Alien 3. Compared to the exhaustive and long process of developing a film, directing a 30 second spot is a fairly easy, fun and lucrative business and virtually every big time director does it.
The film starring Helena Bonham-Carter and Sir Ben Kingsley is a 3.5 minute two-hander between a spoiled socialite and her twisted psychiatrist. The short was commissioned by Italian fashion label Prada.
This is what Polanski said about his involvement…
“…When I was asked to shoot a short movie for Prada, I did not think that I could really be myself, but the reality is that in the total freedom I was given, I had the opportunity to reunite my favorite group of people on set and just have fun. The chance to dwell on what the fashion world represents nowadays and the fact that it is accompanied by so many stereotypes it’s fascinating and at the same time a bit upsetting, but you definitely cannot ignore it. It’s very
refreshing to know that there are still places open to irony and wit and, for sure, Prada is one of them.”
Here’s the flick. Is it the right fit for Prada?[like] [tweets]