By Ursula Terlecki
This season, the brand is getting in the spirit of giving by collecting coats that are five years old or less to provide hundreds of Canadians with a warmer winter.
Launched in December 2011 the Lolë Yellow Label Program gives gently used winter coats a second life, while supporting community food banks.
This year, the program has not only gone national, allowing Canadians to donate their coats across the country, but global – as all Ateliers across Europe and in the U.S. are also participating in this initiative.
Many celebrities have gotten involved by giving the coats off their backs in an effort to raise funds for the Daily Bread Food Bank and Feeding America.
Lolë is auctioning off gently used coats signed by Rob Lowe, Drew Barrymore, Miranda Kerr, Ivanka Trump and many more!
The auction has had an extremely successful kick-off with Nicolette Sheridan’s coat auctioned off on December 3rd and Katrina Bowden’s on December 4th.
Other celebrity coats to be auctioned off include:
Dec. 10th – Cheryl Burke (will run for 24 hours)
Dec. 11th – Lauren Conrad (will run for 24 hours)
Dec. 12th – Jill Zarin (will run for 24 hours)
Dec. 13th – Ivanka Trump (will run for 24 hours)
Dec. 14th – Rob Lowe (will run for 48 hours)
Dec. 17th – Jillian Michaels (will run for 24 hours)
Dec. 18th – Drew Barrymore (will run for 24 hours)
Stop by participating Lolë Ateliers and do as the celebrities have done and donate your gently used coat(s) for a worthy cause this holiday season. More information can be found here.