Bond Meets Heineken

Over the years, in an effort to get us to pick up their beer, Heineken has dazzled us with some memorable advertising spots. Who could forget the Heineken Walk-in-Fridge commercial.

Recently, in conjunction with the release of Skyfall, Heineken, with the help of Dutch agency Wieden + Kennedy and director Matthijs van Heijningen, released this spot featuring 007 himself.

Heineken apparently paid €60m for the marketing effort which includes Daniel Craig drinking from a Heineken bottle in the actual Skyfall film.

The decision to turn Bond into a lager drinker has angered some fans. The world’s most famous spy has been pounding back Martinis since the first film, Dr No, in 1962.

Does Heineken suit Bond’s updated rugged image?

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